NYX Gym → SHYFT / My own business · Brand & website
From the Elementor website I built for our gym to SHYFT: a new name, visual identity, design system, and digital experience.
THE ACTUAL WEBSITES
When we took over the gym, it had no website. Around five years ago, I built its first one myself with Elementor. NYX Gym finally had a place online to introduce the team, explain memberships, and help people get in touch. As the business evolved, we wanted an identity and a website that could grow with it.
Over the past year, we developed SHYFT and rebuilt the brand around it: the name, colors, visual language, and design system. The new website brings training, nutrition, and ongoing guidance into one experience, with a clearer path from getting to know us to starting a personal plan.
The original NYX Gym site was a hands-on Elementor build. It introduced the place, the team, memberships, and the practical details someone needed before visiting.
SHYFT brought a new name and mark, a more expressive orange-led palette, and a consistent approach to typography, buttons, and layouts. The gym remains part of the story, with SHYFT covering the wider training-and-nutrition offering.
The rebuilt website explains the approach, introduces the team, and guides visitors toward a personal plan. The questionnaire and calorie calculator offer different ways to start, depending on what someone needs.