CREATIVE THINKING. CUSTOM DIGITAL SOLUTIONS.
A website you’re proud to share. A better way to follow up. A tool that takes the busywork off your hands.
Creative thinking, design, and technology. With Razi, directly.
YOUR BUSINESS. YOUR WAY.
01 / 04From your first impression to the next conversation. Every connection considered.
Make the right first impression.
Get to know the person behind the inquiry.
Give every next step a place to happen.
A GOOD PLACE TO START
An idea, a challenge, or something that could work better. Start anywhere.
Try the experience. Responses are scripted for now; AI and contact delivery are not connected.
WHAT I DO
02 / 04Start with what your business needs. We’ll figure out what’s worth building.
Your message, your design, and the experience of using your site—all considered together. From a focused landing page to a complete business website.
Respond to inquiries, gather the right information, follow up, and keep your tools connected. We’ll look at where your time goes and what could work better.
A CRM, a dashboard, a customer portal, or a tool for a particular task. Built around the people who will use it and the work they need to do.
Copy, content, ad creative, and visual identity can come into the project too.
IDEAS, PUT TO WORK
03 / 04What needed to change. And what we built to make it happen.
01 / NYX Gym → SHYFT
My own business · Brand & websiteFrom the Elementor website I built for our gym to SHYFT: a new name, visual identity, design system, and digital experience.
Explore the projectHi Yossi, Razi from SHYFT here. Thanks for getting in touch! What would you like to improve in your training?
First, where are you located?
We’re at the gym in the NYX hotel, Herzliya Pituach. Where would you be coming from?
Workflow illustration · Sample name and messages · No audio
02 / SHYFT / Gym communications
My own business · Automation & AIWebsite and Instagram inquiries become personalized WhatsApp conversations, with AI that understands the reply and responds in text or voice.
Explore the project
04 / 04 — THE PERSON BEHIND IT
I’m Razi, an entrepreneur and business owner in the wellness space, and the person behind Adeative Media. My background is in fitness; running a business is what led me into design and technology.
I care about the words, the design, and what happens after someone clicks a button. I use AI and agents throughout my work, bringing in specialists when a project calls for them.
One person to discuss ideas with, ask questions, and hold accountable: me.